Accor reveals key trends for the global  meetings and events sector 

Accor reveals key trends for the global  meetings and events sector 

The publish Accor reveals key trends for the global  meetings and events sector  appeared first on TD (Journey Each day Media) Travel Daily Media.

A brand new report from Accor has revealed a necessity  to give attention to steadiness and belonging as the worldwide conferences and occasions sector continues to get better and  drive strategic development for 2024 and past. 

The report, titled “Assembly Expectations: The Way forward for Conferences & Occasions” addresses the  transformation that the M&E sector has undergone in recent times and explores the elemental  shifts impacting the trade because it continues to evolve and get better.

“The worldwide enterprise panorama is present process a profound transformation. The best way we reside, work, and  work together has been reshaped over the previous few years, and the ripple results of those modifications have  created new alternatives within the conferences and occasions trade,” says Sophie Hulgard, Chief Gross sales  Officer, Accor. “The pandemic was a defining second for the trade. We had been thrust right into a world  of digital gatherings, with in-person occasions grinding to a halt. But, we tailored and advanced. That  evolution continues immediately and the one thread that connects all of the tendencies we forecast is the human  connection. Right now, greater than ever, it’s concerning the human want to satisfy, share and thrive.”

Popping out of the pandemic there have been fears that the occasions trade may wrestle to reclaim its  viewers. Right now that viewers has largely returned and is anticipated to rise far past its 2019 peak  within the years to return. That is nice information for the sector however it additionally brings contemporary challenges and  alternatives that may alter the way in which occasions are booked, deliberate and executed.

“The entire international assembly trade worldwide is forecast1 to be price $1.78bn by 2030,” added  Hulgard. “That’s as a result of being in a room with folks issues – it’s highly effective and it’s beneficial.”

Accor’s Conferences & Occasions Trade Forecast survey knowledge reinforces this predicted development trajectory.  78% of respondents mentioned that their or their purchasers’ expenditure had elevated since 2022, with 36%  saying it had elevated by greater than 25%. Trying to 2024 the expansion is anticipated to proceed with  80% of surveyed consultants anticipating elevated spend in 2024, with 30% saying it will rise by extra  than 25%.

Based on the Accor analysis, continued development is forecast throughout all assembly and occasion sizes in  2024. Three-quarters (78%) count on the variety of small and medium sized conferences (beneath 100  delegates) to extend subsequent 12 months, and the identical quantity mentioned they count on the variety of conferences of  over 100 delegates to extend. Greater than half (57%) predict an increase in giant conferences (over 300


delegates) to extend and virtually three-forth (78%) mentioned it will be “essential” for his or her  trade to attend exhibitions, conferences and tradeshows in 2024.

Reconfirming the worth of assembly in actual life (IRL), 33% of conferences planners count on in extra of  40% extra income from face-to-face conferences vs a digital assembly, and the bulk, 80%, would  not be completely happy to make use of video-conferencing to shut offers in 2024.

The brand new Accor report, “MEETING EXPECTATIONS: THE FUTURE OF MEETINGS & EVENTS”  reveals 5 tendencies anticipated to form the expansion of the trade.

1/ “Softer Productiveness”  

The work arduous, play arduous ethos as soon as related to enterprise and occasions is altering in keeping with the  calls for of recent life.

  • Key Take-away: Steadiness function and productiveness

2/ “Promoting Belonging”  

The conferences and occasions sector is all about one factor: folks. Human connection and fostering a  sense of belonging are the cornerstones of profitable occasion design.

  • Key Take-away: Rejoice the human connection. Promote belonging.

3/ “Designing Experiences”  

Occasion bookers are searching for a return on their funding, however they’re greater than ever searching for  ROX, a return on expertise.

  • Key Take-away: Create memorable experiences that forge significant connections

4/ “Inexperienced Gatherings”  

Optimistic impression is the differentiator, and, greater than ever, the sector has the inexperienced gentle to drive  change. Inexperienced credentials are not a bonus for occasions – they are going to be a deciding consider who  secures the enterprise.

  • Key Take-away: Sustainability ought to be the primary thought, not the afterthought

5/ “Disruptive Know-how”  

In-person conferences are actually a significant method of bringing collectively individuals who might solely see each other  by means of laptop computer screens.

  • Key Take-away: Digital has attain. Nose to nose has worth. Being within the room issues.

“The Conferences & Occasions trade has demonstrated its resilience, innovation, and flexibility,”  concludes Karelle Lamouche, Chief Business Officer of Accor’s Premium, Midscale & Economic system  division. “The tendencies outlined on this report stem from the DNA of the sector – nose to nose enterprise  issues. The human connection goes with industrial success, it makes enterprise stronger. Because the  trade continues to drive restoration globally, it’s the dedication to forging significant connections,  being a catalyst for industrial and cultural development and creating a way of belonging that may guarantee  the sector exceeds its forecast development. Journey is again, and, for the M&E sector, it’s belonging and  steadiness that may drive the underside line in 2024.”



The publish Accor reveals key trends for the global  meetings and events sector  appeared first on Travel Daily Media.

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