HX and sister model Hurtigruten are unveiling the subsequent section of their new model identities following the preliminary announcement in September. This week, in anticipation of Wave Season, the manufacturers launch new visible profiles, web sites, social channels, brochures, reserving supplies, commercials and extra to solidify their distinct model identities:
- Hurtigruten Expeditions launched the world’s first expedition cruise in 1896. Now reworking to HX, the corporate is the worldwide chief in expedition cruising. Taking curious travellers to over 250 locations in additional than 30 international locations worldwide, HX is dedicated to making sure friends return dwelling with a deep understanding and love of the locations they discover.
- Hurtigruten Norway, which celebrated 130 years of working the unique Norwegian Coastal Categorical this summer time, will proceed with the long-lasting title, simplified to simply Hurtigruten, signifying “the quick route” in Norwegian.
“This marks a defining second as HX and Hurtigruten embark on the subsequent section of their distinct journeys as leaders in international sustainable journey,” stated Daniel Skjeldam, CEO of Hurtigruten Group. Each HX and Hurtigruten are wholly owned by Hurtigruten Group, forming a portfolio of sustainable journey manufacturers that features intensive land-based actions resembling motels, eating places, and extra by way of Hurtigruten Svalbard. Moreover, the group holds a 25-percent stake in Ecuador-based Metropolitan Touring, recognized for pioneering sustainable journey within the Galápagos Islands.
New Identities, New Seems to be
New logos and distinct visible identities will differentiate the 2 sister manufacturers, setting them aside from opponents and strengthening their place as international leaders in sustainable journey.
“HXs rebrand solidifies our dedication to guide because the world’s most sustainable expedition cruise firm,” said Skjeldam. Unveiling a brand new visible id characterised by nature-centric pictures and a impartial earth-toned palette, Skjeldam added, “The refreshed model displays who we’re and the values we reside and breathe day-after-day. We’re devoted to safeguarding the environments, wildlife, and communities central to our adventures. Our dedication to science and training not solely fuels our curiosity but additionally ensures a aware method: it’s not solely about the place we go, however how we get there.”
For 130 years, Hurtigruten on its finish has been a significant lifeline to Norwegian coastal communities, offering friends with an genuine expertise of those areas that transcends superficial mass tourism. Also known as probably the most stunning sea voyage on the earth, this extraordinary journey will stay on the coronary heart of Hurtigruten’s heritage branded as solely Hurtigruten holding with the unique crimson and black colour palette to underline this.
Digital Evolution: Web sites, Social Media and Visitor Communications
Each web sites have been redesigned to articulate their distinctive model tales extra clearly. Guests can now entry HXs revamped web site at HXexpeditions.com(full area transition, together with worker e-mail addresses, from April 2024). Hurtigruten will use the unique Hurtigruten.com tackle, the place a cut up display screen will information guests to both model web page till April.
Whereas sustaining separate social channels since 2021, HX will transition throughout platforms from ‘Hurtigruten Expeditions’ to ‘HX Hurtigruten Expeditions.’ Each manufacturers will replace and align future content material with the refreshed model id. The brand new channels for each manufacturers are reside:
- Fb: HX Hurtigruten Expeditions and Hurtigruten
- Instagram: HXHurtigrutenExpeditionsand Hurtigruten
- LinkedIn: HX Hurtigruten Expeditions and Hurtigruten Norway
- YouTube: HX Hurtigruten Expeditions and Hurtigruten
HX has additionally considerably revamped visitor communications, making certain an elevated expedition expertise from reserving to post-voyage. Beginning this month, friends embark on a redesigned digital journey upon reserving, prioritizing seamless communication and deeper exploration of their upcoming voyage.
Put up-expedition, friends will acquire entry to a redesigned Logbook, that includes skilled imagery from their crusing and an interactive, content-rich map to relive the journey. Later this 12 months, each the expedition line’s B2B Portal and Visitor App will endure updates to make sure alignment with the brand new visible id.
Updating the HX Visitor Expertise
Over the subsequent 12 months, onboard friends will witness HXs rebrand with updates to bodily components—uniforms, room key playing cards, crew title badges, water bottles and extra. In 2024, the fleet’s six ships will start repainting and proudly sail underneath new livery by 12 months finish.
“Although united by a mutual dedication to sustainability, every model has its personal, distinctive story to inform. Bringing their distinct identities to life is essential to setting them aside, and important for international viewers progress,” concluded Skjeldam.