The publish Ras Al Khaimah reveals results of ‘Get More’ campaign appeared first on TD (Journey Every day Media) Travel Daily.
Ras Al Khaimah Tourism Improvement Authority (RAKTDA) has revealed the preliminary outcomes of ‘Get Extra’, its brand-new digital-first marketing campaign to place the Emirate as a beautiful summer time vacation spot for home and worldwide vacationers.
Launched in April and operating till the tip of September 2023, ‘Get Extra’ has already seen distinctive outcomes at first of summer time, particularly in key markets India, Kazakhstan, Germany and KSA. Exceeding business benchmarks, the summer time marketing campaign has generated greater than 336 million impressions and seen excessive engagement with 1.2 million clicks up to now in addition to above 85% Video Completion Charges (VCR) in KSA and Kuwait.
In search of to extend summer time bookings throughout Ras Al Khaimah’s gorgeous lodges and resorts, the multi-lingual marketing campaign takes all the journey ecosystem under consideration overlaying B2B and B2C advertising and marketing throughout 10 key markets, together with UAE, UK, Germany, GCC, India, Czech Republic, Slovakia, Poland and Kazakhstan.
Utilizing a full mixture of channels together with social media, programmatic, in-flight movies, digital outside and OTA in addition to extremely nuanced marketing campaign property, ‘Get Extra’ goals to drive model affinity in key markets, improve attain and consciousness in new geographies and drive visitation in what’s historically a off-season.
From in-flight movies on Air Astana, Kazakhstan’s main airline, to buses in Poland and every thing in between, even an in-market ice cream activation difficult companions to get extra flavours of Ras Al Khaimah corresponding to Pearlstachio, Vanilla Jais or Berry Grylls, the marketing campaign is actually far reaching with its multitude of touchpoints.
“By means of curated content material designed to attraction to particular audiences and traveller preferences, ‘Get Extra’ completely brings to life the sheer breadth of experiences to be found in Ras Al Khaimah,” commented Raki Phillips, CEO, Ras Al Khaimah Tourism Improvement Authority. “The post-pandemic journey expertise has flipped the script on what a trip ought to appear like, calling for locations which are extra agile, related, and responsive in a extremely dynamic sector. By means of positioning the Emirate as accessible, right down to earth but brimming with issues to do and see, we are going to resonate with a wider viewers and draw extra guests to the vacation spot this summer time and past.”
Ras Al Khaimah, the Nature Emirate, presents a fascinating vary of vacationer sights to expertise and discover, from mountains to mangroves, deserts to vacation spot resorts, and seashores to bucket checklist thrills. With the ‘Get Extra’ marketing campaign, RAKTDA is spotlighting the Emirate as a one-stop vacation spot for enjoyable, household, nature, journey, summertime cool, and rather more. Furthermore, it highlights Ras Al Khaimah’s emergence as a regional chief in accountable, sustainable tourism, specializing in the setting, tradition, conservation and liveability.
Featured in Time journal’s World’s Biggest Locations of 2022 and CNN Journey’s Greatest Locations to Go to in 2023, 2022 was a pivotal 12 months for Ras Al Khaimah’s tourism. The Emirate attracted 1.13 million annual guests – the highest-ever variety of arrivals superseding pre-pandemic ranges. Infrastructure-wise, it noticed a 17% yearly development in resort provide to over 8,000 keys. Taking the Emirate a step nearer to its purpose of securing three million annual guests by 2030, the momentum has continued this 12 months, with customer numbers rising nearly 13% in Q1 of 2023, in comparison with Q1 of 2022.
The publish Ras Al Khaimah reveals results of ‘Get More’ campaign appeared first on Travel Daily.